The Engaging Way To Sell Customizable Items
No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential for boosting sales? Is it really worth the effort? To be able to spot the new trend that’s going to change an industry’s B2B experience, among all...
Reason 3 – Ready, set, update – Support is critical What do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to your website or product line causes changes on the other processes on your site. Each upgrade needs to be taken into account how it affects your...
Reason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are considering working with offshore developers. The big elephant in the room is whether your offshore guy has ever developed a product configurator before. This is crucial...
On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore approach. In other words, I’ll hire a dev team in some exotic location for pennies on the dollar and have a product configurator that I own. The other...
Doogma is excited to announce its latest sports apparel client, Sportsdecal®, a provider of branded sports paraphernalia for over 40 years. This past June, Sportsdecal® rolled out a completely custom-developed ecommerce solution, built for it by Doogma, that offers its customers a simpler and more personal online experience. The Doogma Designer™ developed for the sports product ecommerce site enables users to easily design and customize t-shirts. An Unparalleled Buyer...
The Importance of Mobile Shopping and the Multiscreen Experience TechCrunch says: eBay’s New iPad App Design Hints At Its E-Commerce Future At Doogma, we were enthused to read about eBay’s new iPad App on TechCrunch. They’ve done everything from giving new meaning to the “e” in eCommerce with their renowned brand, and now they continue to recreate an innovative user experience for online mobile shoppers. eBay is taking the online...
It’s back to the future. Prior to the industrial revolution, anybody who could afford it would go to a specialized artisan to custom make their furniture, clothing, and almost every other item for use or decoration. The medieval guilds controlled the training and supply of a wide variety of items. Following Henry Ford’s offering of the famous Model T that you could buy in any color as long as it...
It all started when Jim Kelly’s friends noticed the clip that he uses instead of a wallet. Jim saw the potential and started MyFanClip.com where he sells team branded clips. Now with the help of the Doogma Designer™, Jim is also offering design-your-own clips and design-your-own packages. This is the perfect promotional product for corporates, teams, schools and other organizations. As Superbowl season reaches fever pitch once again, a...