The Engaging Way To Sell Customizable Items
No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential for boosting sales? Is it really worth the effort? To be able to spot the new trend that’s going to change an industry’s B2B experience, among all...
Reason 3 – Ready, set, update – Support is critical What do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to your website or product line causes changes on the other processes on your site. Each upgrade needs to be taken into account how it affects your...
Reason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are considering working with offshore developers. The big elephant in the room is whether your offshore guy has ever developed a product configurator before. This is crucial...
On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore approach. In other words, I’ll hire a dev team in some exotic location for pennies on the dollar and have a product configurator that I own. The other...
It’s back to the future. Prior to the industrial revolution, anybody who could afford it would go to a specialized artisan to custom make their furniture, clothing, and almost every other item for use or decoration. The medieval guilds controlled the training and supply of a wide variety of items. Following Henry Ford’s offering of the famous Model T that you could buy in any color as long as it...
Another first for the Doogma team, we’re now integrated with more live shopping carts than any other product Configurator solution. Our list of supported ecommerce platforms includes: 3Dcart, Volusion, Coresense, CoreCommerce, Prestashop and Magento. The latest site to enable customers to visually design products online Stick Doctor runs on the CoreCommerce shopping cart. Customers are now designing their own Lacrosse sticks with the Doogma Designer™ and purchase orders are...
Maddy Nash are the designer clutch purse company with a twist, offering customers the chance to actually create their very own bags, using our one-of-a-kind Doogma Designer™. When the perfect purses were showcased on the ever popular Today Show, in a variety of color styles and combinations, and the audience were simply loving what they saw! With a large variety of the fashionable clutches to choose from, women have...