The Engaging Way To Sell Customizable Items
No Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential for boosting sales? Is it really worth the effort? To be able to spot the new trend that’s going to change an industry’s B2B experience, among all...
Reason 3 – Ready, set, update – Support is critical What do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to your website or product line causes changes on the other processes on your site. Each upgrade needs to be taken into account how it affects your...
Reason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are considering working with offshore developers. The big elephant in the room is whether your offshore guy has ever developed a product configurator before. This is crucial...
On a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore approach. In other words, I’ll hire a dev team in some exotic location for pennies on the dollar and have a product configurator that I own. The other...
The Importance of Mobile Shopping and the Multiscreen Experience TechCrunch says: eBay’s New iPad App Design Hints At Its E-Commerce Future At Doogma, we were enthused to read about eBay’s new iPad App on TechCrunch. They’ve done everything from giving new meaning to the “e” in eCommerce with their renowned brand, and now they continue to recreate an innovative user experience for online mobile shoppers. eBay is taking the online...